Essential On-page Updates for Business Websites

SEO helps you optimize your website so that more users are able to find you on the internet. 61% of marketers say that SEO is a top priority when it comes to inbound marketing. This means that the competition is getting tougher. You need to build your brand’s presence online by taking steps to improve search engine rankings.

Optimization of keywords, meta tags, title tags, and URLs are some of the common ways to improve a website’s SEO. But with changes and updates in how search engines rank a website, you need more than that. That is where on-page and off-page SEO come in. Here we are going to focus on on-page SEO.

On-page SEO involves optimizing a web page through internal configurations using its codes, while off-page SEO refers to external configurations.

Here are some of the essential tips to improve on-page SEO of your Business website:

1. Maintaining Website Speed
All website visitors believe that it shouldn’t take longer than 2-3 seconds to load a webpage. A fast loading website is the key to an engaged audience. On the other hand, a slow-loading page makes people impatient, which lead to a higher bounce rate.

For Google, a website that loads faster gets a higher ranking in search engines. Google’s Page Speed Insights helps you determine the total time taken for your website to load. Once you know what’s slowing you down, you can take the necessary steps to improve your website speed.

2. Using AMP
Mobiles account for over 50% of website traffic, and this number is only going to increase in the coming years. For this, it is important that websites load almost as fast on mobiles as they do on desktops. This is what led to the creation of Accelerated Mobile Pages or AMPs.

AMP is nothing but a coding standard that helps websites load instantly on mobile phones. When you do a simple Google search, all the top-ranking results have an AMP tag, especially when it comes to news stories. You’ll be able to see a little lightning bolt symbol on top.

3. Responsive Website
A responsive website means that the site has been designed to cater to the design needs of different devices. In 2015, Google announced that mobile-friendliness of a website will be an important criteria in search engine rankings.

Desktop websites are heavy and cannot load as well on mobiles and tablets. To improve user experience, businesses need a responsive design so that desktop, mobile, and tablet users all have the same experience. The idea is to ensure that the website understands which device is in use, and then adapts to it.

4. Creating Engaging Content
Nothing beats good content when it comes to search engine rankings. Original and relevant content gets a better search ranking.
Make sure that the content is written in a simple and concise way. People should be able to understand what you’re saying so they can stay engaged, otherwise they will simply bounce away.

5. Using Long-tail Keywords for Optimizing Content
Keyword optimization is important when it comes to SEO but with long-tail keywords, your website will get more diverse and relevant traffic. There will be plenty of websites which may be using same or similar generic keywords but if you want to target your niche, you need to stand out.

A long-tail keyword may not be used very often in search engines but they lead to a target relevant audience. Long-tail keywords are valuable and more specific to a customer’s needs.

6. Use of Internal Links
Internal links connect a web page with another page on the same website. If your web page contains 2-3 internal links, then it helps the search engine determine the relationship between the pages. A search engine crawler then gets an idea what your website is all about and then ranks your site accordingly.

That’s why internal links are important for good on-page SEO. They help a user navigate your website smoothly. A good website should have links to other relevant internal pages spread out evenly throughout the website.

7. Use of HTTPs
In 2014, Google made HTTPS encryption for URLs a ranking signal. HTTPS or Hyper Text Transfer Protocol Secure is basically a website security certificate known as the SSL or Secure Socket Layer certificate.

This makes any kind of data breach difficult by making any external sharing of data almost impossible. HTTPS makes a website trusted by Google. It is very important for ecommerce and banking websites especially when more people are making online transactions.

8. Use of Structured Data
Structured data is nothing but organized data. In SEO, structured data means a markup on the web page that provides more details about its content. It helps search engines to go through your website and understand what it is about.

Here’s how it will look in search results pages. People will be able to see details such as the star rating, number of reviews, price, stock status, etc.

Boosting on-page SEO through these techniques is time-consuming, and can be a problem for some Business owners who don’t understand these technicalities. At, WebTenet, we will be pleased to help you in removing on-page SEO issues, feel free to contact us.